One of the easiest SEO tips that you can use is to create optimized local classified ads. This is a simple way to take advantage of local search efforts because the big search engines really like those kinds of sites and the more you use them the more likely it is that you can send targeted local traffic to your business's website. When you start out your focus should be Craigslist because it is the most popular classified site on the internet. As a business, you should make sure that you're posting an optimized Craigslist ad on a regular basis.
You need to make sure you target your ads to your chosen market. Make sure that the ad is not loud and that it is as simple as possible. When you write your ads for classifieds sites you need to focus the most of your attention on the headline of the ad because this is what will catch people's attention. Your title needs to have your city, state and keyword phrase in it. It could be helpful to write your ad for Craigslist the same way that you would write a landing page for your business because, often, the ads for websites will outrank the sites themselves in search engine results.
The best strategy for business owners is to think of Craigslist as a funnel for targeted traffic and your website. Apart from that, you can use USFreeAds, which doesn't work as well as Craigslist, but nevertheless it can give you a good response since it is a well ranked classified oriented site. You can either try to piggy back your site's traffic from the classifieds sites but your main goal should be to simply use them to send targeted traffic to your business directly. Another good strategy for local SEO is to mention every area what you serve. In other words, write out every city, town, county and state that your business operates so that the search engines will take notice.
How can you accomplish this? It is better to write the locations in the body of your content than it is to list them out--you'll get better responses from the search engines that way. This is because you will help the search engines learn more about your activities and where they are happening. This plays quite a role in assisting you with your local SEO. It is important that you understand that while these tips might seem inconsequential, when used together they actually do quite a lot for the end results of your local SEO campaigns.
Aim at diversifying your anchor text. Long tail keywords can do quite a bit to help you with your Local SEO efforts--every SEO marketer understands just how valuable long tail keywords can be with search engine marketing. Long tail keywords allow you to play around with the anchor texts of your links, the diversification of your anchor texts and you are better able to expand your efforts. As an example: "New York Chocolate Store" is just one option for chocolate sellers in New York
Go ahead and create incoming links for other variations of the same keyword phrase, such as "Chocolate Store in New York", or "Chocolate Stores in Manhattan, New York." No matter what, always remember that search engines give a lot of weight to anchor texts so you need to implement as many variations as you can so that you will be able to increase your rankings. In conclusion, local SEO is the way to go if you want more exposure, period.
by: Dario Montes de Oca
About the Author:
Dario Montes de Oca is an Internet entrepreneur who has studied and implemented countless online marketing strategies. Don't make mistakes that will KILL your business, go to www.BestBacklinksEver.com to claim the best backlinks ever for UNBELIEVABLE website ranking with SEO!