Try to put yourself in the frame of mind of one of your own customers when you plan your local SEO strategy. You need to get into their shoes to truly understand the essence of SEO. You have to picture yourself as a prospect using a search engine to locate the kind of item you sell, and try to figure out exactly what they would type into the search field. Let us suppose you have a store whose specialty is golf accessories. If the searcher enters something like "golf" into the site's search box, they aren't looking for what you're selling since this term is too generic. And if they put in "golf clubs," it's still not a good match since your store doesn't sell golf items other than the accessories.
However, if they put in "golf accessories," that's where you want to target such keywords. Businesses trying to generate local traffic tend to overlook keywords that are relevant but not hugely popular. They only look at the most popular keyword phrases, which get a high number of searches but also have lots of competition. You have to learn how to think like a customer because this is exactly what helps you in the long term. Your ability to find targeted keywords will improve with practice, and you'll find more customers and you will eventually be able to rank for a variety of relevant keywords.
A local SEO technique that many marketers forget about is mentioning all of the other locations that your business operates within. This means that you should let the search engines know about all of the cities, counties and states that you serve with your products and services. How should you do this? Simply listing each area through bullet points won't get you very good results but if you mention them within the content of the ad you should get some good responses. This is because you will help the search engines learn more about your activities and where they are happening. Your promotional and SEO efforts can be greatly assisted by doing this. It is important that you understand that while these tips might seem inconsequential, when used together they actually do quite a lot for the end results of your local SEO campaigns
You can also get back links from important local websites that have high value in the eyes of the search engines. It can be very beneficial to get a listing with a high status local organization such as the local Chamber of Commerce or Better Business Bureau or similar groups. You can find such sites by Googling your city name along with the keyword "business directory." Contact these groups and find out what it takes to get a listing with them. You can do all of this very quickly, and the potential long term benefits are great. In conclusion: local search engine optimization requires more work from you but it pays off later on when you are better able to reach your target market.
by: Dario Montes de Oca
About the Author:
Dario Montes de Oca is an Internet entrepreneur who has studied and implemented countless online marketing strategies. Don't make mistakes that will KILL your business, go to www.BestBacklinksEver.com to claim the best backlinks ever for UNBELIEVABLE website ranking with SEO!