One of the easiest SEO tips that you can use is to create optimized local classified ads. This is a simple way to take advantage of local search efforts because the big search engines really like those kinds of sites and the more you use them the more likely it is that you can send targeted local traffic to your business's website.
When you start out your focus should be Craigslist because it is the most popular classified site on the internet. Posting SEO'd ads on Craigslist regularly is something that you need to do. Your ads need to be targeted specifically for your market. Take care that your ad is simple and not garish. When you create an ad put a lot of effort into the title of the ad because that is what will catch the attention of people looking for your business. Your title needs to have your city, state and keyword phrase in it. It could be helpful to write your ad for Craigslist the same way that you would write a landing page for your business because, often, the ads for websites will outrank the sites themselves in search engine results.
So a good strategy is to use the Craigslist ad as a channel to funnel in the traffic towards your site, which is your ultimate aim. If you want to expand your reach you can try USFreeAds; you won't get as good a response from it as you would from Craigslist but it is still a well ranked classified ads site so it is better than nothing. What you need to do is send traffic specifically to your best offer through these classifieds sites (though piggy backing off of those sites traffic is also an option).
If you consider yourself good at SEO, you'll know that title tags should always be concentrated on. New marketers are quick to forget the importance of title tags, but they can actually help you achieve a higher ranking. Your title tag is vital to local SEO. One of the biggest benefits of targeting local searches is that you don't have a high level of competition when compared to the general keywords.
So when you're writing the title tag for your web page, make sure that it contains your targeted keywords along with your city and your state. This is just what the search engines need to make sure your target audience sees you. This method is invaluable when it comes to search engine optimization. Remember that when it comes to title tags, fewer keywords are always better.
It is also very smart to work on getting your company listed in the Yellow Pages directory (and other directories like it). Start out with YellowBook.com, SuperPages.com, and YelloPages.com. A notable thing here is that YellowPages.com gets lots of local searches every month, over 100 million and the best part is that they offer free online listing. At the same time, SuperPages.com is well known for sending their listed businesses to the major sites like About.com and MSN. A simple listing with them is free as well.
Overall, the local SEO tips that we discussed above can make a big difference if you apply them
by: Dario Montes de Oca
About the Author:
Dario Montes de Oca is an Internet entrepreneur who has studied and implemented countless online marketing strategies. Don't make mistakes that will KILL your business, go to www.BestBacklinksEver.com to claim the best backlinks ever for UNBELIEVABLE website ranking with SEO!