The best way to start out with local SEO is to imagine that you are one of your prospects using a search engine. You need to get into their shoes to truly understand the essence of SEO. Whatever product or service you have, you need to ask yourself, what would your potential customers enter into the search box to reach you and purchase your product? Pretend for a moment that your store carries golf accessories and nothing else. People who search for the word "golf" are probably not going to be your customers, as this is a very general term. And if they put in "golf clubs," it's still not a good match since your store doesn't sell golf items other than the accessories. Those who enter, "golf accessories," however, are likely to be looking for what you have, so this is a good keyword to target.
It's common for website owners in search of local traffic to ignore potentially profitable keywords that don't get tens of thousands of searches. They are fixated on the top keywords that get most of the traffic, but that thousands of others are also targeting. It helps you to target the most effective keywords if you can put yourself in the customer's place. As you test various keywords and come up with more appropriate ones, you will get more traffic and you'll be able to rank well for many different keywords in your niche.
If search engine optimization is something you've been doing for some time, you know that title tags need to be focused on. Many new internet marketers ignore the title tag, and then wonder why they don't rank as well. If you hope to get the most out of local SEO, you need to pay attention to the title tag. One of the biggest benefits of targeting local searches is that you don't have a high level of competition when compared to the general keywords.
Therefore, your title tag should always include those keywords you're trying for along with the city and state you're targeting. This is just what the search engines need to make sure your target audience sees you. This happens to be the single most crucial on page SEO tactic that you shouldn't ignore. You will also want to make sure you use a minimum amount of keywords in your title tag so as to keep to things simple.
You will also want to make sure every page your site has lists your address. The search engines love this and they'll reward you for it by ranking you higher. What should you put in your address? You'll need your business address, your telephone number and you'll always want to make sure to list your zip code on every page your site has
This just goes on to show that you're targeting local search and makes your job easier. In summary: local search engine optimization does require some extra effort on your part but later on, when you have an easier time of reaching your target market, you'll know the extra work has paid off.
by: Dario Montes de Oca
About the Author:
Dario Montes de Oca is an Internet entrepreneur who has studied and implemented countless online marketing strategies. Don't make mistakes that will KILL your business, go to www.BestBacklinksEver.com to claim the best backlinks ever for UNBELIEVABLE website ranking with SEO!