Creating your own optimized classified ads is one of the easiest ways to take advantage of local SEO. This is a very easy way to use the local searches because the major search engines typically favor those kinds of sites when you use them and you will increase your chances of having local traffic get sent to your site. Craigslist should be your starting point because it is the most popular of all of the classified websites. As a business, you should make sure that you're posting an optimized Craigslist ad on a regular basis. This ad needs to be targeted directly towards your market.
Take care that your ad is simple and not garish. When you write the ad, focus on the title because this is what increases most of the response. Use the keyword phrase and your city and state in your title. Often the search engines will rank a Craigslist ad higher than the website listed in the ad so you might think about treating your Craigslist ad like a landing page. So a good strategy is to use the Craigslist ad as a channel to funnel in the traffic towards your site, which is your ultimate aim. USFreeAds is another highly ranked classifieds site that you can use--it won't work as well as Craigslist but it can get the job done. Your main goal with the classified websites should be to send as much traffic to your best offer by either posting directly or using their traffic as a starting point.
When you're targeting local sites listing services such as Yahoo! Local, Bing Local and Google Places, you should first start off by logging into them and claiming your profile. These sites all ask you if you want to claim your profile, and to do this involves a simple verification process that has a few simple steps such as a phone call to verify your information. Doing this won't take you long and it boosts your overall efforts at promoting your business. You should also post pictures to local site listings, as this gives you more credibility when people find your listing. Just find some good quality pictures from your site and upload them to give you a more effective listing. You don't have to use gallery quality photos (unless your business is photography), but they will be reflecting on your business, so they should have some quality
If you can get significant local websites to link to your site, this will help you rank well in your area with the search engines. Try to get listed by well regarded groups in your area, such as the Chamber of Commerce or Better Business Bureau, as these are the kind of links that give you the most pull. Try several searches using the name of your city and/or county/region in addition to "business directory" or a similar keyword, and you'll get a list of such organizations. Then you'll have a useful list of local websites you can try to get a listing with. It doesn't take much time to find such sites, so make sure you're putting in the effort in this area. To conclude: local SEO is the way you need to go if you want to get more exposure.
by: Dario Montes de Oca
About the Author:
Dario Montes de Oca is an Internet entrepreneur who has studied and implemented countless online marketing strategies. Don't make mistakes that will KILL your business, go to www.BestBacklinksEver.com to claim the best backlinks ever for UNBELIEVABLE website ranking with SEO!