The biggest challenge for most small medium businesses from North America doing business in China is the lack of local knowledge and low marketing ROI.They lost their competitive edge because they are not marketing the businesses the right way
The largest China E-Commerce platform, Taobao, is releasing its database of aggregate consumer transaction records, "We will be sharing raw aggregate data with customers and users as we believe they will find this information extremely valuable in terms of planning and business growth efforts," said Jonathan Lu, president and CEO of Taobao.
TaoBao, China EBay, is the largest online shopping website for the world's largest population. TaoBao reported more than 190 million registered users as of April 30, 2010 and generated more than US$29 billion gross merchandise volume in 2009. TaoBao expects online gross merchandise volume to double in 2010, as China's e-commerce market is growing at an extraordinary speed.
TaobaoDiscover.Com, the market research and marketing consulting firm specializing in TaoBao online transaction, strong belives that small medium businesses in North America should leverage this opportunity to understand and meet over the Chinese online consumer demand. The firm also releases the free reports on www.taobaodiscover.com to teach SME how to use the taobao transaction data.
As most small medium businesses in North America are data-driven companies and already have a lot of experiences in using business intelligence. By data mining these Taobao transaction data, small medium businesses in North America can better understand local consumer behavior, make sound strategic marketing decisions and improve their product design and operation, which will help to identify their niche market in China and gain their competitive advantages.
Small Medium Businesses in North America - Taobao Data Mining and Grow Effectively in China Market
By: Tony About the Author the author is the founder of www.taobaodiscover.com, TaoBao Discover is a fast-growing China marketing research and internet marketing consulting firm specializing in TaoBao, China eBay and the largest online shopping website. We provide TaoBao transaction, product, consumption and customer data mining and analysis, as well as China internet marketing solutions. We help businesses in North America to learn TaoBao, Chinese market and consumer trends for China market entry and selling to China. (ArticlesBase SC #3173083) Article Source: http://www.articlesbase.com/ - Small Medium Businesses in North America - Taobao Data Mining and Grow Effectively in China Market