Direct sales, or direct selling, is a retail channel for the distribution of goods and services. It is basically the marketing and selling of products directly to consumers, not in a fixed retail location. Sales can be made through a party plan, one-to-one demonstrations, and other personal contact arrangements. We as consumers benefit from direct sales because it's convenient - it provides personal demonstrations and explanations of products, home delivery, and wonderful satisfaction guarantees. If you would like to set up your direct sales business, the cost required to start with is low, with little or no required inventory or other cash commitments to begin. So how is direct sales different from direct marketing? Well, direct sales is about individual sales agents reaching out to, and dealing directly with clients, whereas direct marketing is about business organizations seeking to set up a relationship with their customers, without following the procedure of going through an agent/consultant or retail outlet
These sales can be made through one-on-one demonstrations, a party plan, and other personal contact arrangements. The cost required to set up your direct sales business is minimal, with little or no required inventory or other cash commitments to begin. Direct sales differs from direct marketing, while direct sales is about individual sales agents reaching out to, and dealing directly with clients, direct marketing is basically about business organizations trying to set up a relationship with their customers, without following the procedure of going through an agent/consultant or retail outlet.
You must make a minimal investment, and the company agrees to research, design, test, manufacture, store, ship the product - all at their expense. You will become their marketing department, acting on your own, to share the products and reach out to new customers, who will become your clients. You will get a commission for every sale that you make, and the company you are working for will provide you all kinds of support in the form of training material and even events. You will always have assistance, and you will be given lovely incentives like free products and all-expense paid trips to exotic destinations!
Before you join a direct sales company, though, consider some points. Will you enjoy selling their goods and services? What kind of training will you get? What kind of income can you expect, and what potential is there for your income as the direct sales business grows? Do you have the option of returning unsold stock?
To make your mark in direct sales, you need constant effort, and clear vision. You must learn not only the basic techniques, but also how to apply them. Among the skills you will need to acquire are prospecting, inviting, presenting, handling objections, and closing the deal. You can better your direct sales skill by doing lots of research, watching and listening to tapes or CDs daily, and attending events organized by direct sales organizations. Most organizations have good training programs that can help you start with your work quickly, your mentor will be there to help if required.
About the author
Marc Wilson is an online marketing entrepreneur and also a leader from Alabama, his personal goal is to guide others to achieve success in internet marketing using the most excellent online opportunity Cash Gifting.