In Abraham Maslow's Hierarchy of Needs, one of the most basic needs of an individual is to have a home in which he will dwell in. The duty therefore, of a real-estate agent, is to lead that person to a specific home which is his ideal place to live in. But, the job isn't always that easy; the real-estate agent should find a good number of potential buyers for the target house he wants to sell. After that, the real-estate agent ought to have the ability to convince his prospective purchasers that what he is selling is suited to their unique tastes and persuade them to buy the house or all his efforts would have been in vain. Trying to convince people to buy your house is difficult enough, except for the people who need to make money, leading potential buyers to the real-estate agent not only saves him time, but can generate extra income for you.
If you want to be able to convince the real estate agents to give you a big "finder's fee" for leading clients to them, then you first would like to have a good number of people asking details from you on where to buy a good home. From then on, you can direct their inquiries to the real estate agent. To do this, your main goal as the middleman would be to generate a lot of attention from a lot of people. There are ways that you can do to get them to notice you. First, create a good website. The Internet has made the world a smaller place and a larger market at the same time because it connects people throughout the globe. Using this to your advantage, you can create a website that advertises the homes the real estate agent wants to sell.
Next, you can join social networking sites like Facebook, MySpace, etc. Great way to advertise your products to the virtual market. In the same way, you've got the ability to reach a greater number of people in less time, so you have more potential buyers for your real-estate agent.
Also, you should be active in the real world as well. Though the Internet has made advertising a lot easier and more far-reaching, it also doesn't hurt to advertise in the real world. Be active in your community, organization, etc., distribute flyers, pamphlets, ads and network with a lot of people. Who knows, one of the locals will approach you soon enough and ask you to direct them to your real estate agent.
Lastly, know Your Real Estate Agent. One of the most vital things you need to remember is to always establish a good working relationship with the real estate agent. Coordinate with him at all times and do your own research on the homes he's selling. If he is one of those fast-pitch smooth-talking agents who like to swindle people, then you'd be better off without him. If you think he is trustworthy, then you would be confident enough to lead potential buyers to him. Plus, you and your real estate agent would get lots of referrals and recommendations from your clients in the future
You don't have to be a good seller to make a lot of money. Sometimes, it pays to be the middleman, and being one for a good real estate agent can bring you excellent dividends in the end.
by: Tara Millar
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Another great article by Tuxedo Calgary Real Estate Also published at Easy Ways To Earn Money In Real Estate Business.